765 lines
25 KiB
YAML
765 lines
25 KiB
YAML
# Heritage Gift Shop Class
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# Represents retail operations of heritage custodians (museum shops, bookshops, merchandise stores)
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# Schema.org: schema:Store for retail locations
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id: https://nde.nl/ontology/hc/class/gift-shop
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name: gift_shop_class
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title: GiftShop Class
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imports:
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- linkml:types
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- ./Custodian
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- ./AuxiliaryPlace
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- ./AuxiliaryDigitalPlatform
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- ./CustodianObservation
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- ./ReconstructionActivity
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- ./TimeSpan
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- ../enums/GiftShopTypeEnum
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- ../enums/ProductCategoryEnum
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- ../slots/staff_count
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- ../slots/managed_by
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- ./ReconstructedEntity
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prefixes:
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linkml: https://w3id.org/linkml/
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hc: https://nde.nl/ontology/hc/
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schema: http://schema.org/
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dcterms: http://purl.org/dc/terms/
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crm: http://www.cidoc-crm.org/cidoc-crm/
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prov: http://www.w3.org/ns/prov#
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gr: http://purl.org/goodrelations/v1#
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org: http://www.w3.org/ns/org#
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foaf: http://xmlns.com/foaf/0.1/
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classes:
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GiftShop:
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is_a: ReconstructedEntity
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class_uri: schema:Store
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description: |
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Retail operation associated with a heritage custodian for selling merchandise,
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reproductions, books, and heritage-related products.
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**PURPOSE AND SCOPE**:
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Museum gift shops, archive bookshops, and library retail spaces are important
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revenue-generating operations that also serve educational and cultural missions:
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- **Revenue generation**: Support institutional operations through merchandise sales
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- **Mission extension**: Offer products related to collections and exhibitions
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- **Visitor experience**: Complete the visit with memorable takeaways
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- **Brand communication**: Extend institutional identity through products
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- **Educational outreach**: Books, educational materials, replicas for learning
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**PHYSICAL vs. DIGITAL PRESENCE**:
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Gift shops can exist in multiple forms:
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1. **Physical shop** (on-site): Located within museum/archive building
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- Links to AuxiliaryPlace (physical location)
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- Has opening_hours, accepts_payment_methods
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2. **Physical shop** (separate): Stand-alone retail location
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- Links to AuxiliaryPlace with type RETAIL_SPACE
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- May have separate street address, hours
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3. **Online shop** (e-commerce): Web-based retail platform
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- Links to AuxiliaryDigitalPlatform with type WEBSHOP
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- Has platform_url, shipping policies
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4. **Hybrid**: Both physical and online presence
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- Multiple links to AuxiliaryPlace AND AuxiliaryDigitalPlatform
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**SCHEMA.ORG ALIGNMENT**:
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`schema:Store` - "A retail good store."
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Key properties:
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- `schema:openingHours` - Operating hours
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- `schema:acceptedPaymentMethod` - Payment options
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- `schema:priceRange` - Price level indication
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- `schema:currenciesAccepted` - Currency codes
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**GoodRelations Integration**:
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For detailed product/offer modeling, GiftShop can link to:
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- `gr:Offering` - Specific product offers
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- `gr:BusinessEntity` - Shop as business entity
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- `gr:PaymentMethod` - Payment options
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**RELATIONSHIP TO CUSTODIAN HUB**:
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```
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Custodian (hub)
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├── gift_shop → GiftShop (retail operations)
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│ ├── physical_location → AuxiliaryPlace (shop location)
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│ ├── online_shop → AuxiliaryDigitalPlatform (e-commerce)
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│ ├── product_categories → ProductCategoryEnum[]
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│ └── revenue_data → Annual sales, visitor conversion
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│
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└── commercial_activities (broader commercial operations)
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```
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**USE CASES**:
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1. **Museum Shop** (Rijksmuseum):
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- Physical shop in museum foyer
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- Online shop at rijksmuseumshop.nl
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- Products: Reproductions, books, design objects
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2. **Archive Bookshop** (National Archives):
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- Small shop near reading room
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- Publications, finding aids, historical maps
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3. **Library Retail** (British Library):
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- Multiple retail spaces (shop, cafe, bookshop)
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- Extensive publication program
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4. **Pop-up Shop** (Exhibition):
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- Temporary retail for special exhibition
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- Exhibition catalog, themed merchandise
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**Example - Rijksmuseum Gift Shop**:
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```yaml
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Custodian:
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hc_id: "https://nde.nl/ontology/hc/nl-nh-ams-m-rm-q190804"
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preferred_label: "Rijksmuseum"
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gift_shop:
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- shop_id: "https://nde.nl/ontology/hc/gift-shop/rijksmuseum-shop"
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shop_name: "Rijksmuseum Shop"
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shop_type: MUSEUM_SHOP
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shop_description: |
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Award-winning museum shop offering reproductions, design objects,
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books, and exclusive Rijksmuseum merchandise.
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physical_location:
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- place_name: "Rijksmuseum Shop - Main Hall"
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auxiliary_place_type: RETAIL_SPACE
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street_address: "Museumstraat 1, Amsterdam"
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online_shop:
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- platform_name: "Rijksmuseum Online Shop"
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platform_url: "https://www.rijksmuseumshop.nl/"
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auxiliary_platform_type: WEBSHOP
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product_categories:
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- REPRODUCTIONS
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- BOOKS
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- DESIGN_OBJECTS
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- JEWELRY
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- HOME_DECOR
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price_currency: EUR
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accepts_payment_methods:
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- CASH
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- CREDIT_CARD
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- DEBIT_CARD
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- MOBILE_PAYMENT
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opening_hours: "09:00-18:00"
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```
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**TEMPORAL VALIDITY**:
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Gift shops can open/close independently of the main institution:
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- New shop location opened 2013 after renovation
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- Temporary pop-up during exhibition
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- Online shop launched 2010
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Track with valid_from/valid_to dates.
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exact_mappings:
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- schema:Store
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- gr:BusinessEntity
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close_mappings:
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- schema:LocalBusiness
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- schema:ShoppingCenter
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- crm:E39_Actor
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- foaf:Organization
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related_mappings:
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- schema:Offer
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- gr:Offering
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- schema:Product
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slots:
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- shop_id
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- shop_name
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- shop_type
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- shop_description
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- physical_location
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- online_shop
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- product_categories
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- price_currency
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- giftshop_price_range
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- accepts_payment_methods
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- opening_hours
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- annual_revenue
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- visitor_conversion_rate
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- staff_count
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- square_meters
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- managed_by
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- supplier_relationships
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- valid_from
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- valid_to
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- temporal_extent
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- was_derived_from
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- was_generated_by
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- refers_to_custodian
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slot_usage:
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shop_id:
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slot_uri: dcterms:identifier
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description: |
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Unique identifier for this gift shop.
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Format: URI following NDE Heritage Custodian ontology conventions.
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range: uriorcurie
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required: true
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identifier: true
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examples:
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- value: "https://nde.nl/ontology/hc/gift-shop/rijksmuseum-shop"
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description: "Rijksmuseum shop ID"
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shop_name:
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slot_uri: schema:name
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description: |
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Human-readable name for this gift shop.
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Schema.org: name for store name.
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Examples:
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- "Rijksmuseum Shop"
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- "British Library Bookshop"
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- "MoMA Design Store"
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- "National Archives Publications"
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range: string
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required: true
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examples:
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- value: "Rijksmuseum Shop"
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description: "Museum shop name"
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- value: "British Library Bookshop"
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description: "Library bookshop name"
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shop_type:
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slot_uri: dcterms:type
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description: |
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Type of gift shop using GiftShopTypeEnum classification.
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Types include:
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- MUSEUM_SHOP: General museum merchandise
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- BOOKSHOP: Primarily books and publications
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- DESIGN_STORE: Design objects and reproductions
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- SPECIALTY_SHOP: Themed or collection-specific
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- POP_UP: Temporary retail for exhibitions
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- KIOSK: Small-format retail point
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Dublin Core: type for classification.
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range: GiftShopTypeEnum
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required: true
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examples:
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- value: "MUSEUM_SHOP"
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description: "General museum shop"
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- value: "BOOKSHOP"
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description: "Primarily publications"
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shop_description:
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slot_uri: dcterms:description
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description: |
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Detailed description of this gift shop.
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Include:
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- Retail concept and positioning
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- Relationship to museum/archive mission
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- Notable products or exclusives
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- Awards or recognition
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range: string
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examples:
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- value: "Award-winning museum shop offering reproductions and design objects"
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description: "Rijksmuseum shop description"
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physical_location:
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slot_uri: schema:location
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description: |
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Physical retail location(s) for this gift shop.
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Links to AuxiliaryPlace instances representing:
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- On-site shop within museum building
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- Separate retail space at different address
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- Multiple locations (branch shops)
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Schema.org: location for physical presence.
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May be null for online-only retail operations.
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range: AuxiliaryPlace
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multivalued: true
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inlined_as_list: true
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required: false
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examples:
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- value:
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place_name: "Rijksmuseum Shop - Main Hall"
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auxiliary_place_type: RETAIL_SPACE
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street_address: "Museumstraat 1"
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city: "Amsterdam"
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description: "Physical shop location"
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online_shop:
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slot_uri: schema:url
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description: |
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Online e-commerce platform(s) for this gift shop.
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Links to AuxiliaryDigitalPlatform instances with type WEBSHOP.
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Schema.org: url for web presence.
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May be null for physical-only retail operations.
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range: AuxiliaryDigitalPlatform
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multivalued: true
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inlined_as_list: true
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required: false
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examples:
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- value:
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platform_name: "Rijksmuseum Online Shop"
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platform_url: "https://www.rijksmuseumshop.nl/"
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auxiliary_platform_type: WEBSHOP
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description: "Online shop platform"
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product_categories:
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slot_uri: schema:category
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description: |
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Categories of products sold in this gift shop.
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Uses ProductCategoryEnum classification:
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- REPRODUCTIONS: Art prints, posters, replicas
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- BOOKS: Publications, catalogs, guides
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- DESIGN_OBJECTS: Design items, home decor
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- JEWELRY: Jewelry, accessories
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- TEXTILES: Clothing, scarves, bags
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- STATIONERY: Cards, notebooks, pens
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- TOYS: Educational toys, games
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- FOOD: Specialty foods, chocolates
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- SOUVENIRS: Tourist items, keychains
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Schema.org: category for product classification.
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range: ProductCategoryEnum
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multivalued: true
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required: true
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examples:
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- value: ["REPRODUCTIONS", "BOOKS", "DESIGN_OBJECTS"]
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description: "Rijksmuseum shop categories"
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price_currency:
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slot_uri: schema:priceCurrency
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description: |
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Primary currency accepted (ISO 4217 code).
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Schema.org: priceCurrency for currency specification.
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Examples: EUR, USD, GBP, JPY
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range: string
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required: true
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pattern: "^[A-Z]{3}$"
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examples:
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- value: "EUR"
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description: "Euro currency"
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- value: "USD"
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description: "US Dollar"
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giftshop_price_range:
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slot_uri: schema:priceRange
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description: |
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Price level indication (Schema.org convention).
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Schema.org: priceRange for price level.
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Values: $, $$, $$$, $$$$ (budget to luxury)
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Or text description: "€5-€500"
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range: string
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required: false
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examples:
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- value: "$$"
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description: "Mid-range pricing"
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- value: "€5-€500"
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description: "Price range in euros"
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accepts_payment_methods:
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slot_uri: schema:paymentAccepted
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description: |
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Payment methods accepted by this gift shop.
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Schema.org: paymentAccepted for payment options.
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GoodRelations: gr:PaymentMethod for detailed payment modeling.
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Common values:
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- CASH
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- CREDIT_CARD
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- DEBIT_CARD
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- MOBILE_PAYMENT (Apple Pay, Google Pay)
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- MUSEUM_CARD (Netherlands)
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- GIFT_CARD
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range: string
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multivalued: true
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required: false
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examples:
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- value: ["CASH", "CREDIT_CARD", "DEBIT_CARD", "MOBILE_PAYMENT"]
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description: "Common payment methods"
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opening_hours:
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slot_uri: schema:openingHours
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description: |
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Operating hours for the physical gift shop.
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Schema.org: openingHours in Schema.org format.
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Format: "Mo-Fr 09:00-17:00, Sa 10:00-18:00, Su 11:00-17:00"
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May differ from museum hours (shop may close earlier).
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range: string
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required: false
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examples:
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- value: "Mo-Su 09:00-18:00"
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description: "Daily hours"
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- value: "Mo-Fr 10:00-17:00, Sa-Su 10:00-18:00"
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description: "Weekday/weekend hours"
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annual_revenue:
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slot_uri: schema:annualRevenue
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description: |
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Estimated annual revenue from retail operations.
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Schema.org: annualRevenue for financial data (if disclosed).
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May be confidential for commercial custodians.
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Include currency code.
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range: string
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required: false
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examples:
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- value: "EUR 5,000,000"
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description: "Annual revenue in euros"
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visitor_conversion_rate:
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slot_uri: hc:visitorConversionRate
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description: |
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Percentage of museum visitors who make a shop purchase.
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Key performance metric for museum retail:
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- Industry average: 15-25%
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- High performers: 30-40%
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Expressed as decimal (0.25 = 25%).
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range: float
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required: false
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examples:
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- value: 0.35
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description: "35% conversion rate"
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staff_count:
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slot_uri: schema:numberOfEmployees
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description: |
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Number of staff working in the gift shop.
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Schema.org: numberOfEmployees for staffing.
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May include full-time, part-time, seasonal.
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range: integer
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required: false
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examples:
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- value: 15
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description: "15 shop staff"
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square_meters:
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slot_uri: schema:floorSize
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description: |
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Retail floor space in square meters.
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Schema.org: floorSize for area measurement.
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Indicator of shop scale and capacity.
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range: float
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required: false
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examples:
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- value: 250.0
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description: "250 square meters"
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managed_by:
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slot_uri: schema:member
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description: |
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Management structure for the gift shop.
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Options:
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- In-house: Managed by museum/archive staff
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- Outsourced: Third-party retail operator
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- Franchise: Licensed operation
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- Partnership: Joint venture with retail partner
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Include operator name if outsourced.
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range: string
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required: false
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examples:
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- value: "In-house (Rijksmuseum BV)"
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description: "Internal management"
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- value: "Outsourced (Culture Shops Ltd)"
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description: "External operator"
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supplier_relationships:
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slot_uri: schema:supplier
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description: |
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Key supplier relationships for shop merchandise.
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Schema.org: supplier for business relationships.
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May include:
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- Print-on-demand partners
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- Local artisan suppliers
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- Publication distributors
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- Exclusive license holders
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range: string
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multivalued: true
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required: false
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examples:
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- value: "King & McGaw (art prints)"
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description: "Print supplier"
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- value: "Museum Reproductions Ltd"
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description: "Reproduction supplier"
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valid_from:
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slot_uri: schema:validFrom
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description: |
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Date when this gift shop opened.
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Track when retail operations commenced.
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range: date
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required: false
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examples:
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- value: "2013-04-13"
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description: "Shop opened with new building"
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valid_to:
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slot_uri: schema:validThrough
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description: |
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Date when this gift shop closed.
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NULL if still operational.
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range: date
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required: false
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examples:
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- value: "2020-03-15"
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description: "Temporary closure date"
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temporal_extent:
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slot_uri: crm:P4_has_time-span
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description: |
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Temporal period during which this gift shop was operational.
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CIDOC-CRM: P4_has_time-span for fuzzy temporal boundaries.
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Use when exact dates are uncertain.
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range: TimeSpan
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required: false
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examples:
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- value:
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begin_of_the_begin: "2010-01-01"
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end_of_the_begin: "2013-04-13"
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description: "Shop opened sometime 2010-2013"
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was_derived_from:
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slot_uri: prov:wasDerivedFrom
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description: |
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CustodianObservation(s) documenting this gift shop.
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PROV-O: wasDerivedFrom for observation provenance.
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range: CustodianObservation
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multivalued: true
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required: false
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was_generated_by:
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slot_uri: prov:wasGeneratedBy
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description: |
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ReconstructionActivity that created this gift shop record.
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PROV-O: wasGeneratedBy for generation activity.
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range: ReconstructionActivity
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required: false
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refers_to_custodian:
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slot_uri: schema:parentOrganization
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description: |
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The Custodian hub that operates this gift shop.
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Schema.org: parentOrganization for organizational ownership.
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All gift shops MUST reference the custodian they serve.
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range: Custodian
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required: true
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examples:
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- value: "https://nde.nl/ontology/hc/nl-nh-ams-m-rm-q190804"
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description: "Rijksmuseum custodian hub"
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comments:
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- "GiftShop models retail operations of heritage custodians"
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- "Can have physical location (AuxiliaryPlace) and/or online presence (AuxiliaryDigitalPlatform)"
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- "Schema.org schema:Store for retail business modeling"
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- "GoodRelations (gr:) can be used for detailed product/offer modeling"
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- "Revenue and conversion metrics support institutional planning"
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- "Temporal validity tracks shop lifecycle (opening, renovation, closure)"
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- "May be in-house or outsourced to third-party operators"
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see_also:
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- "https://schema.org/Store"
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- "https://schema.org/LocalBusiness"
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- "http://purl.org/goodrelations/v1#"
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- "https://schema.org/Offer"
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examples:
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- value:
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shop_id: "https://nde.nl/ontology/hc/gift-shop/rijksmuseum-shop"
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shop_name: "Rijksmuseum Shop"
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shop_type: MUSEUM_SHOP
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shop_description: "Award-winning museum shop offering reproductions, design objects, books, and exclusive Rijksmuseum merchandise. Located in the redesigned entrance hall."
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physical_location:
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- place_name: "Rijksmuseum Shop - Main Hall"
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auxiliary_place_type: RETAIL_SPACE
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street_address: "Museumstraat 1"
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postal_code: "1071 XX"
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city: "Amsterdam"
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country: "https://nde.nl/ontology/hc/country/NL"
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online_shop:
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- platform_name: "Rijksmuseum Online Shop"
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platform_url: "https://www.rijksmuseumshop.nl/"
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auxiliary_platform_type: WEBSHOP
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product_categories:
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- REPRODUCTIONS
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- BOOKS
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- DESIGN_OBJECTS
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- JEWELRY
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- HOME_DECOR
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price_currency: EUR
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giftshop_price_range: "$$"
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accepts_payment_methods:
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- CASH
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- CREDIT_CARD
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- DEBIT_CARD
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- MOBILE_PAYMENT
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- MUSEUM_CARD
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opening_hours: "Mo-Su 09:00-18:00"
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staff_count: 25
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square_meters: 450.0
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managed_by: "In-house (Rijksmuseum BV)"
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valid_from: "2013-04-13"
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refers_to_custodian: "https://nde.nl/ontology/hc/nl-nh-ams-m-rm-q190804"
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description: "Rijksmuseum flagship museum shop"
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- value:
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shop_id: "https://nde.nl/ontology/hc/gift-shop/british-library-shop"
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shop_name: "British Library Shop"
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shop_type: BOOKSHOP
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shop_description: "Specialist bookshop focusing on rare book facsimiles, literary merchandise, and British Library publications."
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physical_location:
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- place_name: "British Library Shop"
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auxiliary_place_type: RETAIL_SPACE
|
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street_address: "96 Euston Road"
|
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city: "London"
|
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country: "https://nde.nl/ontology/hc/country/GB"
|
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online_shop:
|
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- platform_name: "British Library Shop Online"
|
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platform_url: "https://shop.bl.uk/"
|
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auxiliary_platform_type: WEBSHOP
|
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product_categories:
|
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- BOOKS
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- REPRODUCTIONS
|
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- STATIONERY
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- GIFTS
|
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price_currency: GBP
|
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giftshop_price_range: "$$"
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accepts_payment_methods:
|
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- CASH
|
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- CREDIT_CARD
|
|
- DEBIT_CARD
|
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opening_hours: "Mo-Fr 09:30-18:00, Sa 09:30-17:00, Su 11:00-17:00"
|
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refers_to_custodian: "https://nde.nl/ontology/hc/gb-british-library"
|
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description: "British Library specialist bookshop"
|
|
|
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- value:
|
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shop_id: "https://nde.nl/ontology/hc/gift-shop/vermeer-exhibition-popup"
|
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shop_name: "Vermeer Exhibition Pop-up Shop"
|
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shop_type: POP_UP
|
|
shop_description: "Temporary retail for the 2023 Vermeer exhibition with exclusive exhibition merchandise and catalog."
|
|
physical_location:
|
|
- place_name: "Vermeer Exhibition Shop"
|
|
auxiliary_place_type: RETAIL_SPACE
|
|
street_address: "Museumstraat 1"
|
|
city: "Amsterdam"
|
|
product_categories:
|
|
- BOOKS
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|
- REPRODUCTIONS
|
|
- SOUVENIRS
|
|
price_currency: EUR
|
|
valid_from: "2023-02-10"
|
|
valid_to: "2023-06-04"
|
|
refers_to_custodian: "https://nde.nl/ontology/hc/nl-nh-ams-m-rm-q190804"
|
|
description: "Temporary exhibition pop-up shop"
|
|
|
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# Slot definitions (basic - detailed in class slot_usage)
|
|
slots:
|
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shop_id:
|
|
description: Unique identifier for gift shop
|
|
range: uriorcurie
|
|
|
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shop_name:
|
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description: Human-readable shop name
|
|
range: string
|
|
|
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shop_type:
|
|
description: Type of gift shop
|
|
range: GiftShopTypeEnum
|
|
|
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shop_description:
|
|
description: Detailed description of gift shop
|
|
range: string
|
|
|
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physical_location:
|
|
description: Physical retail location(s)
|
|
range: AuxiliaryPlace
|
|
multivalued: true
|
|
|
|
online_shop:
|
|
description: Online e-commerce platform(s)
|
|
range: AuxiliaryDigitalPlatform
|
|
multivalued: true
|
|
|
|
product_categories:
|
|
description: Categories of products sold
|
|
range: ProductCategoryEnum
|
|
multivalued: true
|
|
|
|
price_currency:
|
|
description: Primary currency (ISO 4217)
|
|
range: string
|
|
|
|
giftshop_price_range:
|
|
description: Price level indication
|
|
range: string
|
|
|
|
accepts_payment_methods:
|
|
description: Payment methods accepted
|
|
range: string
|
|
multivalued: true
|
|
|
|
opening_hours:
|
|
description: Operating hours
|
|
range: string
|
|
|
|
annual_revenue:
|
|
description: Estimated annual revenue
|
|
range: string
|
|
|
|
visitor_conversion_rate:
|
|
description: Visitor to purchase conversion rate
|
|
range: float
|
|
|
|
# NOTE: staff_count imported from global slot ../slots/staff_count.yaml
|
|
|
|
square_meters:
|
|
description: Retail floor space
|
|
range: float
|
|
|
|
# NOTE: managed_by imported from global slot ../slots/managed_by.yaml
|
|
|
|
supplier_relationships:
|
|
description: Key supplier relationships
|
|
range: string
|
|
multivalued: true
|